{"id":5027,"date":"2025-06-05T09:54:13","date_gmt":"2025-06-05T13:54:13","guid":{"rendered":"https:\/\/michelepaulin.com\/?p=5027"},"modified":"2025-06-23T10:38:19","modified_gmt":"2025-06-23T14:38:19","slug":"service-design-experiential-learning","status":"publish","type":"post","link":"https:\/\/michelepaulin.com\/en\/2025\/06\/05\/service-design-experiential-learning\/","title":{"rendered":"Service design experiential learning"},"content":{"rendered":"<p><div class=\"et_d4_element et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_button_alignment_left et_pb_module \">\n\t\t\t\t<a class=\"et_pb_button et_d4_element et_pb_button_0 et_animated et_pb_bg_layout_light et_block_module\" href=\"https:\/\/michelepaulin.com\/about\/#posts\">Back<\/a>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1 class=\"c-introduction__title col-12  \">Service design experiential learning<\/h1>\n<h4 class=\"p3\"><\/h4><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_1  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_3_5 et_pb_column et_pb_column_1  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h4><span>Interview with Mich\u00e8le Paulin, Professor, Marketing,<\/span>\u00a0<br \/>Concordia University, Montr\u00e9al<\/h4>\n<h6><\/h6><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_2_5 et_pb_column et_pb_column_2  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/michelepaulin.com\/wp-content\/uploads\/2025\/06\/michele-paulin-service-design-experiential-learning.jpg\" alt=\"\" title=\"michele-paulin-service-design-experiential-learning\" srcset=\"https:\/\/michelepaulin.com\/wp-content\/uploads\/2025\/06\/michele-paulin-service-design-experiential-learning.jpg 1920w, https:\/\/michelepaulin.com\/wp-content\/uploads\/2025\/06\/michele-paulin-service-design-experiential-learning-1280x853.jpg 1280w, https:\/\/michelepaulin.com\/wp-content\/uploads\/2025\/06\/michele-paulin-service-design-experiential-learning-980x653.jpg 980w, https:\/\/michelepaulin.com\/wp-content\/uploads\/2025\/06\/michele-paulin-service-design-experiential-learning-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" class=\"wp-image-5047\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_2  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_3  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_2  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><header class=\"entry-header\">\n<div class=\"listing is-style__author\">\n<div class=\"listing__content\">\n<div class=\"listing__right\">\n<div class=\"listing__meta\">\n<h2><strong><b>Making the future of teaching and learning by practicing human centered course design through empathy and reciprocity<\/b>\u00a0<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Interview summary<\/strong><\/p>\n<p><span>Professor Mich\u00e8le Paulin\u00a0has created two of the most progressive and advanced courses in Marketing at Concordia using an approach that is based in humanism, reciprocity and the senses. <\/span><\/p>\n<p><span>The course methodology focuses on understanding how a human-centered service design experiential learning approach to teaching inspires and engages the \"Next Gen\" for deeper, meaningful learning and active transformation. Students develop their improvisation skills, sense of worth, and kindness towards others while mastering key service design concepts with different complexities. Through their transformative process, they discover innovative, creative, and out-of-the-box thinking for future entrepreneurship and decision-making endeavors. <\/span>[...]<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header><\/div>\n\t\t\t<\/div><div id=\"trolet\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_3  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><header class=\"entry-header\">\n<div class=\"listing is-style__author\">\n<div class=\"listing__content\">\n<div class=\"listing__right\">\n<div class=\"listing__meta\">\n<p><a href=\"https:\/\/www.concordia.ca\/ctl\/pedagogy\/multi-disciplinary\/service-design-experiential-learning-michele-paulin.html#student-transformation\" target=\"_blank\" rel=\"noopener\">Read<strong> the interview online<\/strong> &gt;<\/a><\/p>\n<p><a href=\"https:\/\/concordia.yuja.com\/V\/Video?v=1202740&amp;node=6599394&amp;a=86722845\" target=\"_blank\" rel=\"noopener\">Listen to <strong>the podcast of the interview<\/strong>\u00a0&gt;<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div id=\"trolet\" class=\"et_d4_element et_pb_section et_pb_section_1  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_3  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_4  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_4  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><header class=\"entry-header\">\n<div class=\"listing is-style__author\">\n<div class=\"listing__content\">\n<div class=\"listing__right\" style=\"text-align: center;\">Testimonial of Sol\u00e8ne Thubert,<br \/>former student of Mich\u00e8le Paulin<\/div>\n<\/div>\n<\/div>\n<\/header><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_5  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><header class=\"entry-header\">\n<div class=\"listing is-style__author\">\n<div class=\"listing__content\">\n<div class=\"listing__right\">\n<h4 class=\"listing__meta\"><strong>Sol\u00e8ne Thubert<\/strong><br \/><strong>Baccalaur\u00e9at \u00e8s arts, communication et m\u00e9dias, et marketing<\/strong><\/h4>\n<p>\" Pendant mes \u00e9tudes en communication \u00e0 la Facult\u00e9 des arts et des sciences, j'ai eu l'opportunit\u00e9 de me joindre au groupe de cours optionnels en marketing, ce qui m'a permis de suivre des cours de marketing \u00e0 l'\u00c9cole de gestion John-Molson. Ces cours compl\u00e9taient parfaitement mon programme et m'ont donn\u00e9 une base solide pour le r\u00f4le que j'occupe aujourd'hui. [...] \"<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.concordia.ca\/cunews\/main\/stories\/2025\/05\/29\/concordia-great-grads-reflect-on-the-lessons-they-ve-gleaned-during-their-time-at-university.html\" target=\"_blank\" rel=\"noopener\">Read<strong> the full testimonial <\/strong>online\u00a0&gt;<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/header><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_6  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><header class=\"entry-header\">\n<div class=\"listing is-style__author\">\n<div class=\"listing__content\">\n<div class=\"listing__right\">\n<p><strong>TROLET, the startup co-founded by Sol\u00e8ne Thubert<\/strong><\/p>\n<p><span>\"...being both a student and an entrepreneur enabled me to receive the <strong>MITACS Accelerate Entrepreneur Grant<\/strong>, through which I co-authored a case study on my startup with <strong>Mich\u00e8le Paulin<\/strong>.\"<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/header><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_video et_pb_video_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_video_box\"><iframe loading=\"lazy\" title=\"Trolet - L&amp;apos;audace de redonner vie aux souliers oubli\u00e9s\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/z-qfI-q5sfE?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Professor Mich\u00e8le Paulin has created two of the most progressive and advanced courses in Marketing at Concordia using an approach that is based in humanism, reciprocity and the senses. [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[242],"tags":[],"class_list":["post-5027","post","type-post","status-publish","format-standard","hentry","category-post-en"],"_links":{"self":[{"href":"https:\/\/michelepaulin.com\/en\/wp-json\/wp\/v2\/posts\/5027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michelepaulin.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michelepaulin.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michelepaulin.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michelepaulin.com\/en\/wp-json\/wp\/v2\/comments?post=5027"}],"version-history":[{"count":9,"href":"https:\/\/michelepaulin.com\/en\/wp-json\/wp\/v2\/posts\/5027\/revisions"}],"predecessor-version":[{"id":5092,"href":"https:\/\/michelepaulin.com\/en\/wp-json\/wp\/v2\/posts\/5027\/revisions\/5092"}],"wp:attachment":[{"href":"https:\/\/michelepaulin.com\/en\/wp-json\/wp\/v2\/media?parent=5027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michelepaulin.com\/en\/wp-json\/wp\/v2\/categories?post=5027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michelepaulin.com\/en\/wp-json\/wp\/v2\/tags?post=5027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}