Read Michèle's latest articles published in the press
In 2018, Michèle decides to communicate her 25 years of teaching and research in strategic relationship marketing. Accessible to a larger audience, this book communicates the basics of ethical-relational competency, and more.
A teacher for 25 years, Michèle is a professor of marketing at the John Molson School of Business, Concordia University.
Holder of a professorship for the Royal Bank Professorship in Strategic Relationship Marketing (2010-2020).
Her first book
Tout est parfait, tout le monde le pense! was released in 2019.
of the book
Faced with the complex challenges, what can we do to reintegrate relational competencies and humanistic philosophical foundations into our daily lives?
To whom this book is addressed?
For those looking for answers, feeling a need to put their thoughts and their lives in order, in search of serenity … To those who wish to realize the importance of empathy to carry out their lives.
Michèle shares her thoughts about her book …
Why this book?
We face complex challenges, what can we do to reintegrate humanistic philosophical foundations into our daily lives?
The characters of the book
For those looking for answers, feeling a need to put their thoughts and their lives in order, in search of serenity…To those who wish to realize the importance of empathy to carry out their lives.
« You have given me a lot to think about in terms of the way we see businesses, and the ways to evaluate and design interactions… »
Angus Tan Wei Quan
JMSB student 2019
“I am grateful to have had a professor who cared so deeply for their students’ learning. It helped renew the standards that I hold for my learning, developed my ability to think systematically, and use systems thinking to investigate complex problems.”
JMSB Student, BComm, Marketing Major, Sustainability Studies Minor
“Most amazing, fun, and challenging class I ever had in my life…I will never forget because it was an interactive learning experience…the person who recommended your class to me is one of your students from 2010 who works at District 3…this proves the deep impact you have on students.”
“Before getting to your class, I was selfish and self-centered…you changed my life.
My mindset is altered and do not see most situations the way I used to…I feel more connected to people…and exhilarated at the idea that there is potential for change and ‘evolution’ in the mentality of people.”
“Thank you for giving me renewed confidence, thank you for giving me back my taste for work.”
“A must-read book! His depth, his humanism, his candor and his fine understanding of the human soul are apparent.”
Teacher – JMSB
October 29, 2019 – Iman El Meniawy – Amazon 5.0 out of 5 stars
A MUST read!
“Indulge yourself. You need to escape from the prison of your mind, so I recommend without hesitation this book, inspiring, light, refreshing. It changes your mindset. It is serious and full of humor with truth… Good reading!”
July 18, 2019 – Daisy Levanchau – Amazon 5.0 out of 5 stars
An inspirational read.
“An inspirational read. It will change how you look at the world and perceive issues. This book is a quick and light read with a strong impact! What’s amazing is that I’ve just learned that the English version will be out soon, and I can’t wait to share it with the rest of my friends.”